Business Administration students exploring sales management with Associate Professor John Lohmann got a master class in sales techniques Thursday with guest speaker Eric Lipsitt, president of Computrition. Lipsitt’s company works with hospitals to automate food and nutrition services, ensuring patients receive appropriate meals.
Lipsitt - who has known Professor Lohmann since their own college days - discussed the foundational importance of tracking customer relationship management and continued self-assessment. “If you don’t measure it, it doesn’t get done,” Lipsitt said. “You continually have to reassess.”
He also told the students that their educational training would not cease when they completed their degrees. “Learning doesn’t stop when you leave here,” he said. “You’re still going to go to conferences and read books.”