Earlier this week, the Fitchburg State University Business Administration Business Honors Society and panelists John Crawley, Michael Greenwood, and John Lohmann discussed and provided insights into their Professors' Paths to Success. This was a great opportunity for students to gain insight and perspective from experienced business professionals. 

Business Administration students exploring sales management with Associate Professor John Lohmann got a master class in sales techniques Thursday with guest speaker Eric Lipsitt, president of Computrition. Lipsitt’s company works with hospitals to automate food and nutrition services, ensuring patients receive appropriate meals.

Lipsitt - who has known Professor Lohmann since their own college days - discussed the foundational importance of tracking customer relationship management and continued self-assessment. “If you don’t measure it, it doesn’t get done,” Lipsitt said. “You continually have to reassess.”

He also told the students that their educational training would not cease when they completed their degrees. “Learning doesn’t stop when you leave here,” he said. “You’re still going to go to conferences and read books.”

Fitchburg State University Business Administration students Ayanna Beach and Sophie Mitchell spoke with 2nd Worcester District Representative Jon Zlotnik, Executive Director, Wachusett Business Incubator Magnus Carlberg, Special Assistant to the President - Community, Governmental Affairs and Special Projects AJ Tourigny, Fitchburg State University Business Administration Chair Michael Greenwood, and Assistant Professor John Lohmann about the university's commitment to entrepreneurship in the local area.