Communications Media Professor Kyle Moody gives feedback in his Social Media Advertising & Public Relations course. This course explores and defines content creation strategies for various media and platforms. Students propose portfolio pieces that match advertising packages across multiple modalities, and draft material that illustrates how to shift messaging across social media and advertising packets across platforms. Students draft marketing strategies, social media campaigns, PR outreach strategies, and learn to leverage relationships to craft materials that reflect holistic and engaged social media strategies.
