Students in Dr. Robert Carr's Marketing Communication course work on their client-based Marketing Communication Plans during class as Dr. Carr advises each on their progress and helps work through any issues they may be having. These students, after learning and applying multiple marketing research methodologies to better understand a real world client, apply their research findings to produce a Marketing Communication Research Report, a Marketing Communication Plan, and a wide range of professional media that address the needs and challenges of their client.
